The Buddhist International Travel Mart (BITM) is an annual event organized by the Nepal Association of Tour and Travel Agents (NATTA). 

The main goal of BITM is to showcase Nepal’s rich potential in Buddhist pilgrimage tourism. By highlighting sacred sites like Lumbini—the birthplace of Gautam Buddha—and heritage areas in the Kathmandu Valley, the event helps promote Nepal as a global hub for peace and spirituality. BITM also introduces new tourism products that local entrepreneurs can offer to international markets. It supports the growth of niche pilgrimage travel, helps expand Nepal’s tourism offerings, and aims to position Lumbini as a leading destination on the global Buddhist map. 

The event creates exciting opportunities for Nepal’s niche pilgrimage tourism market, helping diversify the country’s tourism offerings beyond adventure travel and into meaningful cultural and spiritual experiences.

The Mart is held under the patronage of the Ministry of Culture, Tourism and Civil Aviation, and is supported by the Nepal Tourism Board, Lumbini Development Trust, and various travel trade associations across the country.